Riyadh, Saudi Arabia
Domestic Data & Analytics Sr. Specialist at the Saudi Tourism Authority.
I work on the numbers behind Saudi tourism — building the dashboards and models the domestic team plans against, and reviewing the traveller journeys on visitsaudi.com before they reach the public.
An independent end-to-end review of Visit Saudi's visa-with-booking campaign. Both authorised sellers walked to their deepest priced screen, in English and Arabic, on desktop and phone, tested from all seven eligible markets.
Power BI and DAX — semantic models, measures and dashboards used for domestic performance planning and reporting.
Walking the real click path a visitor takes, in both languages and on both devices, and reporting what breaks with the evidence attached.
Checking partner campaign performance and booking data against what was agreed, before it is published or paid.